Boston Pizza Announces a Strategic Change in their Marketing Mix for Long-Term Success


MISSISSAUGA, ON, June 26, 2018 /CNW/ - Boston Pizza International Inc. ("BPI") today announced that Peter Blackwell has joined the organization in the role of Senior Vice President, Marketing and Communications.

"As we continue to modernize the Boston Pizza guest experience, Peter's combination of expertise, caliber and drive makes him an ideal fit for our future plans and long-term success," said BPI's President, Jordan Holm. "He brings a great mix of strategic leadership, diverse marketing experience, technical breadth, and passion for customer care."

Boston Pizza recently launched a new design and urban expansion strategy across Canada, including an entirely new brand personality and tagline, "Gather Round" with a shift in focus from the sports audience to young families and millennials. Investing heavily in technologies to improve the dining experience, Canada's largest casual dining restaurant chain recently added QSR Automations' ConnectSmart Kitchen and DineTime platforms in all corporate and franchise locations, as well as, partnering with MyCheck for pay-at-table functionality.

With 25 years of experience spanning multiple industries, Peter will be instrumental in leading Boston Pizza's brand shift to "approachable, family-friendly sports bar." As an accomplished leader, he has had tremendous success working with high performing teams such as Volkswagen Canada, Canadian Tire, Kraft Canada and Warner – Lambert Canada Inc.

"I'm thrilled to join one of Canada's best managed companies, and one of the country's most beloved restaurant brands" said Peter Blackwell, Senior Vice President, Marketing Communications. "I'm looking forward to working with some of the most innovative thinkers in the industry as to continue to transform and modernize the Boston Pizza brand to deliver the type of exceptional guest experiences that today's customers demand."

About Boston Pizza:

Boston Pizza International Inc. is Canada's No. 1 casual dining brand with more than 390 restaurants in Canada and more than $1 billion in sales. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as a Platinum Member of Canada's 50 Best Managed Companies. Boston Pizza believes that strong role models inspire kids to be great, and in 2014, the Boston Pizza Foundation created Future Prospects to help support organizations that mentor kids to reach their full potential. Boston Pizza International Inc. is located in Richmond, B.C., and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information, visit

For more information on the Boston Pizza franchise, please click here.

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